AI Product Marketing • GTM Strategy • Community Advocate

Heather Liu

I build the bridges between ambitious technology and the people who use it.

I'm an AI product marketing (PMM) leader at Google, known for turning complex innovations — from AI-powered smart home devices to global partner ecosystems — into everyday household names. Currently driving AI go-to-market strategy for maps and immersive experiences.

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15+ years across Google Meta Coursera Columbia Yale
Heather Liu, AI product marketing leader at Google
What I Do

I turn bold visions into market impact.

I'm a product marketing leader specializing in AI go-to-market — helping teams figure out what really matters and how to tell that story clearly. From positioning generative AI features to building GTM strategy for developer platforms, I thrive in the "in-between" spaces, bringing clarity when a product is powerful but the story isn't obvious yet.

Strategic Storytelling

Taking messy, technical ideas and distilling them into narratives that feel human, accessible, and drive real business outcomes.

Bridge-Building

Creating alignment across engineering, product, sales, and partners so everyone moves in the same direction — with speed and clarity.

Global Impact

From launching AI features to millions of users to driving economic vitality in my community — building opportunity at every scale.

Selected Work

Highlights from my career.

Google

Bringing AI Home

Led product marketing for 20+ feature launches including generative AI capabilities, positioning Google Home as a leader in the smart home category.

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Google × AT&T

Connected Life Launch

Served as Marketing Lead, bridging two company cultures to launch AT&T's Connected Life with Google Home nationwide.

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Google × Walmart

Democratizing Smart Home

Translated Google Gemini AI into accessible value propositions for Walmart customers, making smart homes practical for millions.

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Coursera

COVID-19 Response Initiative

Led marketing for the pandemic response that helped 1.4 million students continue learning through 10,000+ newly activated programs.

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How I Work

Principles that guide my approach.

01

Clarity Over Complexity

I specialize in taking the most complex, technical ideas and distilling them into narratives that feel human and accessible. If the story isn't simple, it's not ready.

02

Lead with Empathy

Whether navigating a tough launch or mentoring a teammate, I believe the best work happens when people feel heard and supported.

03

Speed with Precision

With a background in startups and big tech, I move fast — but always stay grounded in the user's perspective and the data that matters.

04

Build Bridges, Not Silos

My best work happens at the intersection — connecting engineering to marketing, partners to product, and communities to opportunity.

Beyond the Office

Building opportunity in my community.

As Chair of the Economic Development Advisory Commission, I focus on community growth and long-term economic vitality. I believe that the same strategic thinking that drives tech growth can — and should — be applied to creating opportunity for everyone.

Economic Empowerment Education Children Science & Technology
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"I care deeply about building opportunity for people and businesses."
— Heather Liu

Building something ambitious?

Whether you're shaping what's next in tech, looking for a speaker, or exploring partnership opportunities — I'd love to connect.

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