Portfolio

Work that moved the needle.

A curated look at AI product marketing campaigns, GTM launches, and strategic initiatives that turned complex technology into market impact.

Heather Liu with the Google Maps Platform team at the Real-world AI demo booth at Google I/O
Google Maps Platform 2026

Defining the Future of Maps & AI

Own the go-to-market narrative for Google Maps Platform's developer and enterprise APIs, driving product positioning and adoption at the intersection of AI and geospatial infrastructure.

GTM Strategy Developer Marketing AI Enterprise

Key Focus Areas

  • Translating complex technical roadmaps into human-centric stories that drive developer adoption
  • Leading cross-functional alignment for Google's most ambitious Geo visions
  • Building market momentum for immersive and environmental capabilities
Abstract cover image for Google Home AI launches
Google Home 2021–2026

Bringing AI to Every Home

Led product marketing for Gemini for Home and 20+ feature launches, establishing the AI narrative for Google's smart home portfolio and translating frontier model capability into consumer-facing value.

Product Launch AI/ML Consumer Smart Home

Impact

  • Led GTM for Gemini for Home, Google's flagship generative AI integration into the smart home category
  • Represented Google at Made by Google and Mobile World Congress, delivering live AI product demos to partners and international press
AT&T Connected Life and Google Home co-branded home security yard sign in front of a house
Google × AT&T 2025

Connected Life National Launch

Served as Marketing Lead for AT&T's national launch of Connected Life with Google Home — bridging two distinct company cultures to create a unified premium smart home experience.

Partner Marketing National Launch Brand Strategy

The Challenge

  • Bridged Google and AT&T cultures to create a seamless customer journey
  • Ensured an "intelligent" Google Nest experience within the AT&T ecosystem
  • Managed strategic collaboration across multiple stakeholder teams
Walmart product page for the onn indoor camera featuring Google Home and Gemini AI features
Google × Walmart 2025

Democratizing the Smart Home

Led product marketing for the launch of onn. camera and video doorbell with Google Home — making Google Gemini AI accessible and practical for the Walmart customer.

Retail Launch Product Messaging AI Accessibility

Impact

  • Translated Gemini AI into value propositions that resonated with mainstream consumers
  • Built product messaging from packaging to digital PDPs
  • Launched AI-native devices at accessible price points nationwide
Coursera for Campus program visual for the COVID-19 Response Initiative
Coursera 2019–2021

Coursera for Campus & COVID-19 Response

Served as launch lead for the university vertical. When the pandemic hit, led marketing for the COVID-19 Response Initiative — helping 1.4 million students continue learning through 10,000+ newly activated programs.

Launch Lead Crisis Response EdTech Global

Impact

  • 1.4 million students kept learning during the pandemic
  • 10,000+ programs newly activated
  • Three-time "Unstoppable Boldness" Award recipient
Abstract cover image for Meta global marketplace marketing
Meta (Facebook) 2017–2019

Global Marketplace Marketing at Scale

Strategic advisor to global, high-growth marketplaces including Uber and Wish.com — designing data-driven marketing strategies that drove measurable business impact and user acquisition at massive scale.

Performance Marketing Data Strategy Global AdTech
dataxu
dataxu · Acquired by Roku 2015–2016

Launching Connected TV, 0 to 1

Brought new connected TV (CTV) and addressable TV (ATV) advertising products from concept to market — building prototypes, running user testing, and shaping go-to-market for a platform later acquired by Roku for $150M.

Product Marketing CTV / ATV 0-to-1 GTM Strategy

Impact

  • Launched CTV and ATV products from concept to market as Lead for Mobile & Video
  • Built product prototypes and led user testing to generate actionable playbooks
  • Executed integrated omnichannel campaigns driving adoption and revenue growth
  • Platform acquired by Roku for $150M
OpenX
OpenX 2013–2015

Monetization Strategy for Publishers

Managed a portfolio of publisher relationships as Monetization Manager — advising on monetization strategy and inventory optimization, and strengthening platform adoption through data-driven recommendations and long-term partnerships.

AdTech Monetization Partnerships Data Strategy
Weber Shandwick
Weber Shandwick 2012–2013

Brand & Reputation Marketing

Led corporate brand and reputation marketing for the global agency's Corporate Practice — powering business development through RFP responses, pitch decks, and thought leadership, and partnering with senior leadership to win new accounts.

Brand Marketing Corporate Comms Business Development Thought Leadership
Nielsen
Nielsen 2010–2012

Audience Insights & Analytics

Delivered strategic audience and market insights to media and consumer goods clients as an Analyst & Account Manager in digital/mobile media — informing investment and marketing decisions through rigorous data analysis and actionable recommendations.

Market Research Data Analysis Media Consumer Insights

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