Portfolio

Work I'm proud of.

AI and API launches, partner go-to-market, and a few zero-to-one bets, from Google Maps Platform back to my first analyst job at Nielsen.

Heather Liu with the Google Maps Platform team at the Real-world AI demo booth at Google I/O
Google Maps Platform 2026

Grounding AI in the Real World

Own positioning, launch go-to-market, API pricing, and sales enablement for Google Maps Platform's AI portfolio. The job is turning new model capabilities into APIs that developers adopt and enterprises buy.

GTM Strategy Developer Marketing AI Enterprise

Key Focus Areas

  • Launched Maps Imagery Grounding, a new multimodal grounding API, from naming through Cloud Next
  • Lead developer ecosystem strategy across agent interfaces, MCP, and the open-source A2UI toolkit
  • Own API pricing and packaging, and equip enterprise sellers on technical deals
Google Home 2021-2026

Bringing AI to Every Home

Led product marketing for Gemini for Home and 20+ feature launches, setting the AI story for Google's smart home lineup and explaining new model capabilities in terms people care about at home.

Product Launch AI/ML Consumer Smart Home

Impact

  • Led GTM for Gemini for Home, Google's flagship generative AI integration into the smart home category
  • Represented Google at Made by Google and Mobile World Congress, delivering live AI product demos to partners and international press
AT&T Connected Life and Google Home co-branded home security yard sign in front of a house
Google × AT&T 2025

Connected Life National Launch

Served as Marketing Lead for AT&T's national launch of Connected Life with Google Home, getting two very different companies aligned on one premium smart home experience.

Partner Marketing National Launch Brand Strategy

The Challenge

  • Aligned Google and AT&T teams on a single customer experience
  • Kept the Google Nest experience smart and consistent inside AT&T's offering
  • Coordinated marketing, product, and partner teams across both companies
Walmart product page for the onn indoor camera featuring Google Home and Gemini AI features
Google × Walmart 2025

Smart Home for the Walmart Shopper

Led product marketing for the launch of onn. camera and video doorbell with Google Home, making Gemini AI practical and affordable for the Walmart customer.

Retail Launch Product Messaging AI Accessibility

Impact

  • Turned Gemini AI features into plain-language benefits for mainstream shoppers
  • Built product messaging from packaging to digital PDPs
  • Launched AI-enabled devices at accessible price points nationwide
Coursera for Campus program visual for the COVID-19 Response Initiative
Coursera 2019-2021

Coursera for Campus & COVID-19 Response

Served as launch lead for the university vertical. When the pandemic hit, led marketing for the COVID-19 Response Initiative, which helped 1.7 million learners keep studying across 10,000+ newly activated programs.

Launch Lead Crisis Response EdTech Global

Impact

  • 1.7 million learners kept studying during the pandemic
  • 10,000+ programs newly activated
  • Three-time "Unstoppable Boldness" Award recipient
Meta (Facebook) 2017-2019

Global Marketplace Marketing at Scale

Advised global, high-growth marketplaces including Uber and Wish.com on data-driven marketing strategy for user acquisition and growth.

Performance Marketing Data Strategy Global AdTech
dataxu · Acquired by Roku 2015-2016

Launching Connected TV, 0 to 1

Brought new connected TV (CTV) and addressable TV (ATV) advertising products from concept to market. I built prototypes, ran user testing, and shaped go-to-market for a platform Roku later acquired for $150M.

Product Marketing CTV / ATV 0-to-1 GTM Strategy

Impact

  • Launched CTV and ATV products from concept to market as Lead for Mobile & Video
  • Built product prototypes and led user testing
  • Ran integrated campaigns to drive adoption and revenue
  • Platform acquired by Roku for $150M
OpenX 2013-2015

Monetization Strategy for Publishers

Managed a portfolio of publisher relationships as Monetization Manager, advising publishers on monetization strategy and inventory optimization.

AdTech Monetization Partnerships Data Strategy
Weber Shandwick 2012-2013

Brand & Reputation Marketing

Led corporate brand and reputation marketing for the agency's Corporate Practice. I wrote RFP responses, pitch decks, and bylined articles, and worked with senior leadership to win new accounts.

Brand Marketing Corporate Comms Business Development Thought Leadership
Nielsen 2010-2012

Audience Insights & Analytics

Delivered audience and market insights to media and consumer goods clients as an Analyst & Account Manager in digital and mobile media, helping them decide where to invest.

Market Research Data Analysis Media Consumer Insights

Want the full story?

I love talking about the strategy behind the work. If you're curious about any of these projects or want to discuss how I approach product marketing challenges, let's connect.

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