Heather Liu headshot
Location San Francisco Bay Area
Current Role Product Marketing, Google Maps Platform
Education MBA, Columbia Business School
Undergrad BA Political Science, Yale University

I'm a bridge-builder at heart.

I'm a product marketing leader who loves helping teams figure out what really matters — and how to tell that story clearly. I've spent the last several years at Google partnering across teams to turn complex technical visions into products people actually want to use.

I thrive in the "in-between" spaces — bringing clarity to moments when a product is powerful, but the story isn't obvious yet. My superpower is creating alignment across different teams so everyone moves in the same direction.

With an MBA from Columbia Business School and a Political Science degree from Yale University, I've built my career on moving with speed and precision while always staying grounded in the user's perspective. My path through Meta, Coursera, and Google has given me a unique lens — I understand what it takes to market products at every stage, from scrappy startup to global scale.

Outside of work, I care deeply about building opportunity for people and businesses. I serve as the Chair of the Economic Development Advisory Commission for my city, where I focus on community growth and long-term economic vitality. I believe the same strategic thinking that drives tech growth can — and should — be applied to making communities stronger.

On a personal note

I'm an early-morning reformer Pilates enthusiast, a firm believer that starting the day in your body (instead of your head) changes everything. I love celebrating Lunar New Year traditions, building routines over resolutions, and connecting with people who are building something meaningful.

From Yale to Google — and everywhere in between.

2026 — Present

Product Marketing, Google Maps Platform

Google

Shaping the global narrative for developer and enterprise products at the intersection of AI and the physical world. Defining GTM strategy for the Geo portfolio — Immersive Experiences and Environmental Capabilities.

2021 — 2026

Global Product Marketing, Devices & Services

Google

Managed marketing strategy and key partner relationships for Google Home. Launched 20+ AI features, led national launches with Walmart and AT&T, represented Google at Made by Google and MWC, and ran the "Home Highlights" integrated campaign.

2019 — 2021

Product Marketing

Coursera

Built new verticals in university and government sectors. Led the COVID-19 Response Initiative reaching 1.4 million students. Three-time "Unstoppable Boldness" Award recipient.

2017 — 2019

Global Marketing Solutions

Meta (Facebook)

Partnered with global high-growth marketplaces like Uber and Wish.com to design marketing strategies that drove measurable business impact. Combined creative strategy with deep data analysis.

2016 — 2018

MBA, Columbia Business School

Education

Advanced Marketing Strategy, Digital Investing, Entrepreneurial Selling. InSITE Fellowship VP Alumni/Communications. Career Management Center Peer Coach.

2006 — 2010

BA, Political Science & Political Economy

Yale University

President of Chinese American Students Association. Executive Board of Asian American Students Alliance. International Alliance of Research Universities Global Summer Fellow.

Where I add the most value.

Marketing & Strategy

  • Go-to-Market Strategy
  • Product Marketing
  • Brand Marketing
  • Marketing Strategy
  • Digital Marketing
  • Integrated Campaigns

Leadership & Growth

  • Cross-Functional Leadership
  • Partner Relations
  • Business Development
  • Team Mentoring
  • Executive Communication
  • Stakeholder Alignment

Domain Expertise

  • AI & Generative AI
  • Consumer Hardware
  • Smart Home / IoT
  • Maps & Geo Technology
  • Developer Platforms
  • EdTech

Let's build something together.

Whether you're looking for a strategic partner, a speaker, or just want to chat about the future of tech — I'm always happy to connect.