Heather Liu, AI product marketing leader at Google
Location San Francisco Bay Area
Current Role Product Marketing, Google Maps Platform (AI & Platform GTM)
Education MBA, Columbia Business School
Undergrad BA Political Science, Yale University

I work where research, product, and sales meet.

I'm a product marketing leader focused on AI and developer platforms. At Google Maps Platform I own positioning, launch strategy, API pricing, and sales enablement for the AI portfolio. In practice, that means naming a capability before it has a category, writing the developer-facing story, and making sure the teams selling it know exactly why it wins.

Recent work: launching Maps Imagery Grounding as a new multimodal grounding API, shaping the developer ecosystem strategy around agent interfaces and the Model Context Protocol, and the getting-started path for the Maps Agentic UI Toolkit, which is now open source as A2UI with Python, web, Android, and iOS client libraries. Before that, four and a half years growing the third-party developer ecosystem on the Google Home platform.

With an MBA from Columbia Business School and a Political Science degree from Yale University, I've built my career on moving fast while staying grounded in what the customer actually needs. My path through Meta, Coursera, dataxu, and Google covers products at every stage, from a zero-to-one vertical I built myself to platforms serving developers at global scale.

Outside of work, I care deeply about building opportunity for people and businesses. I served as Chair of the Economic Development Advisory Commission for my city, where I focused on community growth and long-term economic vitality. I think the same strategy work that grows a tech product can make a community stronger.

On a personal note

I'm an early-morning reformer Pilates enthusiast, a firm believer that starting the day in your body (instead of your head) changes everything. I love celebrating Lunar New Year traditions, building routines over resolutions, and connecting with people who are building something meaningful.

From Yale to Google, with a few detours.

2026 - Present

Product Marketing, AI & Platform GTM

Google Maps Platform

Own positioning, launch go-to-market, API pricing, and sales enablement for the AI portfolio. Launched Maps Imagery Grounding as a new multimodal grounding API; lead developer ecosystem strategy across agent interfaces, MCP, and the open-source A2UI toolkit.

2021 - 2026

Global Product Marketing, Devices & Services

Google

Managed marketing strategy and key partner relationships for Google Home. Launched 20+ AI features, led national launches with Walmart and AT&T, represented Google at Made by Google and MWC, and ran the "Home Highlights" integrated campaign.

2019 - 2021

Product Marketing

Coursera

Built new verticals in university and government sectors. Led the COVID-19 Response Initiative reaching 1.7 million learners. Three-time "Unstoppable Boldness" Award recipient.

2017 - 2019

Global Marketing Solutions

Meta (Facebook)

Partnered with global high-growth marketplaces like Uber and Wish.com to design marketing strategies that drove measurable business impact. Combined creative strategy with deep data analysis.

2016 - 2018

MBA, Columbia Business School

Education

Advanced Marketing Strategy, Digital Investing, Entrepreneurial Selling. InSITE Fellowship VP Alumni/Communications. Career Management Center Peer Coach.

2006 - 2010

BA, Political Science & Political Economy

Yale University

President of Chinese American Students Association. Executive Board of Asian American Students Alliance. International Alliance of Research Universities Global Summer Fellow.

Where I add the most value.

Marketing & Strategy

  • AI Go-to-Market (GTM) Strategy
  • AI Product Marketing (PMM)
  • Brand Marketing
  • Marketing Strategy
  • Digital Marketing
  • Integrated Campaigns

Leadership & Growth

  • Cross-Functional Leadership
  • Partner Relations
  • Business Development
  • Team Mentoring
  • Executive Communication
  • Stakeholder Alignment

Domain Expertise

  • AI & Generative AI
  • APIs & Developer Platforms
  • Agent Interfaces & MCP
  • Pricing & Packaging
  • Maps & Geo Technology
  • Smart Home / IoT
  • EdTech

Let's build something together.

Looking for a speaker, an advisor, or someone to talk shop with about AI go-to-market? I'm happy to connect.